- Specialty Magazines
- Direct Marketing
- Web Offset &
Rotogravure Printing Services
- Electronic Digital
- Digital Content
Due to the sensitivity of some of our projects, certain clients have asked
to remain anonymous, in which case we have provided a description of the
project and the industry to which it relates.
1. The Problem
A top-tier printing company industry leader was in trouble.
- The once-thriving printing company was in decline and needed strategic
advice to stay on top of the industry. The companys sales management
team had become fragmented and disjointed among many of its operating
groups and sales representatives.
- As an established Midwest USA printing company, it had historically
focused on its wide customer base for growing its core printing business.
Due to industry conditions, growth had greatly slowed.
- The company needed to proceed carefully to overcome substantial organizational
resistance to any new initiative that could jeopardize the core printing
business and its growth.
2. The Approach
The Strategy International Team was asked to evaluate the companys current customer
relationships and assess its capability to service them and
how to further develop these relationships.
Create improved communications through Internet-based network. Strategy
International recommended the design and installation of an Internet-based
network that tied together several operational divisions. The new system
was capped off by one consolidated database.
The Internet-based network was implemented.
- The online network allowed the company to consolidate its customer
account management, increase sales revenue by more deeply penetrating
its major accounts and significantly improve customer management services.
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